Tuesday, August 17, 2010

Education Pioneers: Wrapping Up

5 more days to go, and things are winding down.

Last week I had the opportunity to present preliminary drafts of my work to various leaders around ICEF, and the feedback I received was very encouraging. In fact, some of my marketing recommendations made it into the annual PR planning meeting with ICEF's communications vendor. I feel pretty confident that I added value to this organization this summer, and thus made my small contribution toward the solution to this education crisis.

This week I'm finalizing my recommendations, presenting to a number of leaders, and getting ready to hand everything over to my supervisor before I head back to school. Additionally, I've been working to make all of my recommendations as "plug and play" as possible. Resources are tight at this organization, and I've learned that one of the biggest hurdles in implementing my recommendations will most likely be staffing requirements. Thus, whenever possible, I've developed templates, examples, detailed implementation plans and in one case I was able to create the actual brand guidelines which I recommended.

I think one of my key learnings this summer has been organizational in nature. ICEF was founded with one after-school program in 1994. Since then, it's grown to 15 schools and about 400 employees. What was once a start-up environment is now transitioning to a small company. As I worked to recommend marketing and communications solutions in this environment, the importance of scalable systems became increasingly evident. ICEF has proven the success of its educational model and has exponentially grown its impact in South LA in a relatively short amount of time. The challenge is creating organizational systems to keep up, and to sustain even more growth and impact.

My summer as an Education Pioneers fellow has been a very rewarding experience. I've learned an incredible amount about education reform, I've formed my own opinions and have been forced to question those opinions, I've met and networked with numerous leaders in the LA education world (including Superintendent Cortines!), and I've given much thought as to how my work in education will continue beyond this experience. And, just as importantly, I really feel as though I've grown professionally as a result of this summer.


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